The Brynx

The Brynx is a 150-unit residence situated in a historic Shepley Bullfinch building in the vibrant Jamaica Plain neighborhood. Our challenge was to develop a unique identity that set it apart from its neighborhood competitors, while paying homage to its rich history, fusion of classic and modern architecture, and proximity to the Emerald Necklace and Arnold Arboretum.

Creative Direction, brand strategy, naming and design by Adam Larson of Adam&Co.